HUDA NEGASSI

21-06-2019

HUDA NEGASSI

The Atlanta based fashion line Huda Negassi is a raw, unapologetic yet regal elite way to express culture and style. Under the creed, “The resurgence of the chic monarch allow natures beauty to adorn you , transcend who you know yourself to be,” Huda displays a level of nature’s high science and all beauty and all the wisdom it has to offer. Huda meaning nourisher or rightly guided towards perfection and Negassi, deriving from Negus, a noun from the Ethiopian Semitic root meaning "to reign". The title has subsequently been used to translate the words "king" or "emperor". Also used as an honorific title bestowed on governors of the most important provinces/kingdoms. Together, the label brings science and cosmic symbolism connecting beauty, fashion and cultures from antiquity. It represents the essence of who we are.

Co-Founded by Andre Amos of Indianapolis, IN and Dr. Jabari Abdullah Huda Salaam of St. Louis and lead by Yasmin Hu of Phoenix, AZ as president, Huda Negassi’s esoteric fashions of the Southwest meets the conventional styles of the Midwest and Southern chic. Each founder is known for their unique style and look. Andre, fascinated by rawness and irregularity, is a fashion forward business mogul and scientist who understands the methodical and systematic approach to building your optimal self-image, health, wealth and consciousness. He utilized his knowledge to yield his reality; Through enhancement of self-image with conscious symbolism, he stylishly equips individuals with the confidence required to do the same. Dr. Salaam, a sophisticated marketing guru, brings a level of classic, regal and luxurious trends that appeal to all demographics. His knowledge of self-branding is evident in the collection as it speaks volumes without saying a word. Yasmin from Phoenix, AZ a cultured, eclectic experienced fashion designer brings a blend of high-end runway ready style with a mystical esoteric twist providing freedom to be oneself and thrive in any environment. Her keen eye for identifying key pieces, natural authentic material and unique fabrics brings the full mission of the collection together.

Clients find Huda Negassi’s trends give them a powerful sense of self, individuality and cultural expression. They gain the freedom to be nature’s true creation for evaluation, greatness and royalty. When you wear the collection, you wear the crown.